Clever Closing Gifts for Your Clients
The home-buying process is a long one, for you and your clients. But when that process comes to an end, and you’re handing them the keys to their new home at closing, you get that feeling of satisfaction every single time that the journey worth it. Knowing that closing is such a special moment, most agents choose to mark the occasion by giving their clients a gift.
But picking out a truly meaningful gift isn’t always the easiest thing, especially when you’re trying to make it unique and thoughtful. Deciding which gifts to buy can be overwhelming, especially if you’re shopping online, where there is literally no end to the number of options from which to choose. So, let us help you take the guesswork out of the process with this curated list of fun and unique ideas for gifts.
Think about it. You are the first person to welcome your clients to their new home. And in the age of social media, really nailing the right gift could get you some great organic traction. Your clients could take a photo of the gift, and share the photo as part of their social media post announcing their big move, and tag you. This counts as a solid recommendation of their realtor, and gets you more positive exposure without you even asking for it. Also, choosing a timeless gift (one that your clients will use or display for years) can keep you on their mind when they are ready to move again.
Try to be original. One of the easiest ways to do that is to buy a locally-sourced product. And remember this is not the time to push your logo – leave yourself out of it. Let it be all about the customer; this will go a long way toward ensuring your item is one that lasts.
Something with their family name and house address is always great:
Is it their first home?
Is it a new build?
Truth be told, your clients are probably more excited about having the keys to their new home than anything. And of course you played a major role in making a reality, which is a gift in and of itself. Regardless, most clients will still greatly appreciate a unique gift from you at closing – a gesture that will make the moment even more memorable, and help lead to a lasting relationship between you and your clients. In the end, when it comes to choosing the perfect gift, you know your clients more than we do so, you can always go with your gut.
Happy shopping (and closing)!