It’s hard to believe that we are already a few days into 2021. And while 2020 can be characterized as a year of unprecedented challenging twists and turns, we hope it was still a productive and successful one for you. So, as you reflect on your accomplishments in 2020, it’s also time to prepare for an even better year ahead.
For most real estate professionals, successful new beginnings start with marketing – and the New Year is a great time to assess what’s working for you, what’s not, and where you can improve. To help get you started, we’ll cover a few areas to consider, to make sure you’re ready when the market heats up this spring.
Marketing Collateral
Is your messaging up-to-date? Are you fully-stocked? Are your most popular materials available and easy to view digitally? Maybe it’s time for a refresh or redesign. Whatever you feel is necessary, the important thing is to make sure you have what you need to get off to a hot start in 2021.
Business Cards
Brochures
Flyers
Digital / Printed Material
Digital Presence
This past year you may have upped your digital presence.
Have you checked your omichannel presence to make sure your contact information is still accurate and up to date?
Are you collecting online reviews? Are you making them public and sharing them on social media? Bottom line: clients trust other clients. You are awesome, so utilize this to your benefit!
Is your content an even mixture of education, sales, and “real” moments your clients can relate to?
Are you making sure you stop the scroll with your listing photos and videos? What do we mean by this? Follow these quick tips https://www.guardianmortgageonline.com/ListingsThatWow.
Email Campaigns
Have you checked your email campaign settings recently?
Are you still running target campaigns for current and prospective clients?
Is your content/contact information still up to date?
More Marketing Budget?
Think about adding a little more money to your marketing budget to test new tactics.
Create video testimonials and utilize a small budget for advertising to share them online.
Co-brand marketing with a lender can also bring more bang for your buck. Learn more: https://www.guardianmortgageonline.com/Co-Marketing.
Mining Your Data
If you are not actively utilizing the basic things, like a customer database or your referral network, you’re missing out. These resources are crucial to your expanded success, so make sure they are up-to-date by doing a spring-cleaning of your lists early this year; and develop a plan by which you reach out to your contacts on a regular basis. Make sure that you have the connections and contacts that you need. Do you partner with a lender? Because we know a good one.
This is in no way a complete list, but we believe it’s a good starting point to kick off your 2021 marketing efforts. The important thing for transitioning to a new year is to make sure you’re staying true to your process while adding incremental changes. You are ultimately in tune with your business and clients; you know what’s working and what’s not. So stick with what works for you and look for opportunities where you can expand your efforts. Then, as the New Year heads toward spring, your marketing strategies will be ready for the market to heat up once again.
Happy New Year and best of luck in 2021 from all of us here at Guardian Mortgage! It only gets better from here!