Perfecting your brand and social media presence is only the first step in growing your online presence. Next up is reaching your audience. But when’s the best time to post to reach your audience? Well, that’s easy. When they’re online.
Posting content when your followers are online is one of the simplest ways to improve your organic reach. And the best time to post depends on the platform. With so many social platforms available today, it can be dizzying trying to keep it straight in your mind when’s the best time to post on which platform. So, below, we’ve broken down the best time by platform for you.
Facebook is far and away the greatest social asset for agents and brokers alike. It’s safe to assume that nearly everyone you know, and your clientele, are on the platform. Which means your content is bound to earn high impressions. According to Blog2Social’s(Opens in a new window) research, one of the best times to post on Facebook is between 3 p.m. and 4 p.m.. This time frame coincides with the winding down of the workday, so people are checking Facebook as things slow down in the afternoon.
The best days to post on Facebook tend to be Thursday, Friday, and Saturday. Because Facebook serves as a place for community engagement between friends and family, a high level of engagement happens on weekends.
This social platform is often overlooked by realtors. What started out as a platform perfect for finding your next job (and still is), LinkedIn has transformed into a network where some of the most respected experts in their field go to share their thoughts. Including the mortgage industry. As such, it’s a great place to connect with those industry experts nationally and locally. Elevating your business's presence through regular content updates on LinkedIn helps build credibility, and a network of clients and partners.
The best days to post to LinkedIn are weekdays – after all, who wants to check work stuff while relaxing on a Saturday? Specifically, the most engagement you'll see on LinkedIn is on Tuesday, Wednesday, and Thursday. Also, posting earlier in the day will give you the best engagement rates, as most people log in to LinkedIn when they first get to the office, or during their morning coffee.
Surprisingly, the real estate industry has been slow to widely adopt this photo-centric platform. As you know, showcasing properties with beautiful, professional photography is paramount to successful selling. So, a photo-leading platform like Instagram should be a priority of yours.
However, it is not a platform that most people check during the workday. Instagram, frankly, is only user-friendly on a mobile device. So, it can be distracting during the workday – meaning folks are likely to avoid it then. Noon is still a safe time to post, as many people check their Instagram when they break for lunch. That said, your best engagement numbers are going to be weekdays between 7 p.m. and 9 p.m.
Twitter has long struggled to find a large, mainstream audience. It is not an easy platform to target when it comes to knowing what time is best to post. Unlike Facebook and Instagram, where a couple of posts a day suffice, you can post as frequently as you wish on Twitter. While it’s a relatively flexible platform, Blog2Social’s(Opens in a new window) research states that Monday through Friday during lunch and folks’ commute home are the best hours to post.
Now, that you have a better understanding of the best times to post you can get to work growing your audience. To make posting at the right times second nature, you might consider marketing automation(Opens in a new window) tools and strategies to help boost your audience engagement. Some of these automation tools (as well as free tools such as Facebook Business Manager) can help you better know when your audience is online. Also, don’t be afraid to experiment with posting times. You may find that your particular audience interacts online differently. But you’ll never know if you don’t try.
And, as always, our team of professionals at Guardian Mortgage is here to serve as a trusted partner, offering a variety of mortgage products and resources to help your clients succeed. We’re always here to help.